Six steps from first conversation to final asset delivery.

Step 01

Brief and specification

We start with what you are actually trying to achieve commercially. The launch, the campaign, the catalogue, the bespoke client. From there we work backwards to the assets needed and the deliverable formats. You provide your product specifications, CAD files where available, finish references, RAL or Pantone codes, and any existing brand-imagery references. If specifications are not in CAD, we can model from drawings, photographs, and physical samples.

Step 02

Scene direction and reference

Before any modelling begins, we agree the visual register of the scene. The styling, the implied location, the time of day, the emotional tone. This is the art direction conversation. We share reference moodboards, agree the visual brief, and lock the direction before committing to the build. This step is where most projects get their differentiation.

Step 03

Scene build and product modelling

Your products are modelled accurately from your specifications. Exact dimensions, real finishes, correct material behaviour under light. The surrounding scene is built around them, custom to your brief rather than pulled from stock libraries. This is the slowest stage of any project and the one that determines final quality.

Step 04

First-render review and revision

You see the first complete rendered frame, in close-to-final quality. This is where art direction notes get applied. Lighting adjustments, camera repositioning, styling refinements, finish corrections. Two rounds of revision are included as standard. Most projects need one.

Step 05

Variant generation and final renders

Once the master scene is locked, variant renders are produced. Finish swaps, camera angles, format crops, lighting moods. This stage scales linearly with the number of variants needed, which is why scene-based work is so much more cost-effective than re-shooting for each variant.

Step 06

Delivery and asset library handover

Final assets are delivered in the formats specified at brief stage. Print-resolution TIFFs, web-optimised JPEGs, social-cropped variants, video loops where included. We hand over an organised asset library, not a folder of unnamed files. Usage rights are agreed in the contract and documented in the delivery note.